We utilise a number of different platforms (Meta ads, google rankings, SEO, Website Optimisation and your personal brand) to advertise a piece of free, high value content that your customers would benefit from. At this stage, we sell the click and collect Emails. Upon collecting this piece of content, we will redirect the lead to a funnel that advertises an offer that blows them away (we will work with you to come up with an offer you are happy with) - we leverage a feeling of urgency and prestige through limited access to this offer (time or slots) to guide the lead to quickly make a decision. These leads will have to go through a series of questions to determine whether they are a high value customer that you want to do business with, filtering out those who don't fit your criteria. Additionally, we nurture and account for the population that aren't actively looking to buy (97% of people) - this is something we can discuss in the roadmap call.

As mentioned previously, any leads we generate you will go through screening processes, whether that be through your website or your funnels. This ensures that any appointments we set are with people who are actually committed to working with you on projects that fill your pockets and fuel your business.

Yes - we will discuss and create an avatar of your ideal or dream client, creating systems in your booking process that filter out any work that isn't exactly what you are looking for.

On its own, maybe not - but as part of our system, Absolutely. We operate under the belief that websites should be designed around functionality - there is no point having a pretty site if it doesn't convert. Combined with our systems that build your online presence, fostering trust and awareness in your community, we funnel people that are already interested in your services to your website that is designed with the sole purpose of converting these leads into paying clients.

Absolutely not, we work with you at all times keeping open, transparent communication; if you have ideas or changes you want to discuss, simply book a strategy session through our portal or message one of our team on WhatsApp and we will work with you until you are happy with the end product.

Your personal brand allows you to publicly advertises your premium services - for FREE. Additionally, building your online presence and documenting, offering advice and showing off your personality (NOT Influencing) helps to foster trust and positions your company as authentic, reliable as well as premium.

(not to mention the opportunities for brand deals and sponserships ...)

Absolutely not - as mentioned previously, this brand is about YOU and YOUR Company. Our content systems work around 4 pillars:

Education - Free value for potential clients, positioning you as an expert

Inspiration - This is where you get to show off the work you've been doing, it could inspire someone to undertake their own home renovation),

Entertainment - This is where you build trust & authenticity, it's not about being an entertainer, but showcasing your personality and giving your potential customers insights into your life. This actually leads your audience to feel like they have a personal connection with you, and people are far more likely to purchase from someone they already know and trust.)

Promotion - This is where we work with you to come up with offers that pull in leads like iron to a magnet, this accounts for a small portion of your content. Over-advertising builds distrust and is actually counterproductive - but the power of this combined with our 3 other pillars should not be underestimated.

We talk only in metrics that show REAL progress; Cost per acquisition, Cost per lead, Emails Collected.

Clicks and Impressions are important, but we focus purely on what actually drives your business forward.

These sessions aren't mandatory - just advisable. These sessions will be used for us to discuss with you on current performance, what worked, what didn't work, what we want to change, why we're changing it, future plans / roadmaps and work with you to ensure your brand is moving in the right direction.

Also, this is a time for you to discuss your ambitions and goals with us. This is a perfect time to answer any questions, queries, ideas or worries that you might have.

As well as this, our team is always available for on-demand support via WhatsApp, Email or your client portal.

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